The complete masterclass to drive radical innovation in your business. Get it for over 50% OFF when you combine it with your current order.

The complete masterclass to drive radical innovation in your business. Get it for over 50% OFF when you combine it with your current order.

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2019 Michael McQueen © Copyright

2019 Michael McQueen © Copyright

THE ULTIMATE INNOVATION BATTLEPLAN FOR EXECUTIVE LEADERS, ENTREPRENEURS AND THOSE CREATING THE FUTURE

THE ULTIMATE INNOVATION BATTLEPLAN FOR EXECUTIVE LEADERS, ENTREPRENEURS AND THOSE CREATING THE FUTURE

WINNING THE BATTLE FOR RELEVANCE 

MASTERCLASS

WINNING THE BATTLE FOR RELEVANCE 

MASTERCLASS

Funnel Design by Maverick

Funnel Design by Maverick

EXCLUSIVE ONE-TIME OFFER - GET THE COMPLETECOURSE

EXCLUSIVE ONE-TIME OFFER - GET THE COMPLETECOURSE

INSTANTLY UPGRADE YOUR ORDER AND GET:

INSTANTLY UPGRADE YOUR ORDER AND GET:

The step-by-step blueprint leaders can use to solve hard business problems with innovative thinking

The step-by-step blueprint leaders can use to solve hard business problems with innovative thinking

Frameworks to diagnose hidden limitations that are crippling your business and how to remove them

Frameworks to diagnose hidden limitations that are crippling your business and how to remove them

Exercises to craft a "vision" that captivates your market and inspires your team

Exercises to craft a "vision" that captivates your market and inspires your team

A complete roadmap of the challenges you'll face on your road to building an industry leading brand

A complete roadmap of the challenges you'll face on your road to building an industry leading brand

$600 RRP ONE TIME OFFER ONLY $297

$600 RRP ONE TIME OFFER ONLY $297

OVER 50 DEEP DIVE LESSONS FROM AUSTRALIA'S LEADING EXPERT ON INNOVATION - MICHAEL MCQUEEN

OVER 50 DEEP DIVE LESSONS FROM AUSTRALIA'S LEADING EXPERT ON INNOVATION - MICHAEL MCQUEEN

DISCOVER HOW TO BUILD AN INVINCIBLE ORGANISATION, BUSINESS OR MOVEMENT 

DISCOVER HOW TO BUILD AN INVINCIBLE ORGANISATION, BUSINESS OR MOVEMENT 

I often get asked why organisations cease to be relevant and eventually die.

After dedicating my career to answering this question, I've uncovered an unconventional answer.

The most lethal killer of businesses isn’t changing markets, lack of capital or even fierce competition. 

It’s a more subtle and silent killer.

And it’s something that most leaders don’t pay attention to until it’s too late.

Here’s something most MBAs and leadership programs won’t tell you: 

The biggest killer of organisations large and small is and has always beenhuman nature”. 

Specifically the hard-wired tendency we all have to avoid change

Our need to remain the same in a volatile world. 

Our blind addiction to "success"... To "progress". 

Our unconscious desire to cling onto what we already have.

And almost every organisation suffers from it.

That’s why I created this masterclass: a bulletproof method to dismantle this tendency within your organisation, forever.

What you’re about to learn inside this masterclass will contradict every piece of traditional business advice you've ever heard.

But then again, this is not a traditional training program.

See, the core of business is ‘systems’. 

Processes, policies and procedures.  The tried and tested methods to do everything a business does.

Systems feed our need for comfort, for stability and for predictability.

And they are crucial to our success.

They create the foundation to train new staff, achieve economies of scale and ensure a consistent quality product or service for all customers.

But they have a mortal enemy, called ‘change’.

And it’s everywhere.

Between changing markets, technology and competition - businesses today are constantly under threat.  They must rapidly adapt and evolve...

And if they don't, they will die.

Make no mistake, death is a fact of life. It’s not a possibility, it’s an eventuality.

And yet, some organisations survive the test of time. 

They thrive through decades of change, massive market shifts and stay relevant.

How is it they able to do this? 

How do these special organisations constantly innovate and evolve?

That’s the big question that Winning the Battle for Relevance Masterclass answers.

And the answer is completely counterintuitive.

Innovation isn’t about abolishing all systems in reckless abandon.  And contrary to popular belief, it's not about "constant testing" and guesswork, either.

No, it’s about creating a new system. A sort of “anti-system”.

A proven methodology to look at any and all ideas, procedures, methodologies and practices within your organisation with a fresh pair of eyes.

And a proven methodology to question and re-invent them.  A system for dismantling systems.

This is the single biggest secret of organisations that thrive over decades, reach the pinnacle of their industry and captivate their market.

And that’s exactly what this masterclass will show you how to do. 

Inside you’ll find 6 step-by-step ‘battle-strategies’ to question and re-invent all aspects of your business.

These are methods I’ve collected from over 14 years of research into innovation and interviewing and working with some of the world’s greatest minds on the topic.

Winning The Battle for Relevance condenses decades of combined insight into an easy to follow blueprint for leaders and businesses of all sizes.

In short, this masterclass is the ultimate antidote to change.

The balancing force to tackle any challenge with crystal clarity.

Your bullet-proof guide to innovation. And the guiding light to build a business, organisation or movement impervious to change.

I often get asked why organisations cease to be relevant and eventually die.

After dedicating my career to answering this question, I've uncovered an unconventional answer.

The most lethal killer of businesses isn’t changing markets, lack of capital or even fierce competition. 

It’s a more subtle and silent killer.

And it’s something that most leaders don’t pay attention to until it’s too late.

Here’s something most MBAs and leadership programs won’t tell you: 

The biggest killer of organisations large and small is and has always beenhuman nature”. 

Specifically the hard-wired tendency we all have to avoid change

Our need to remain the same in a volatile world. 

Our blind addiction to "success"... To "progress". 

Our unconscious desire to cling onto what we already have.

And almost every organisation suffers from it.

That’s why I created this masterclass: a bulletproof method to dismantle this tendency within your organisation, forever.

What you’re about to learn inside this masterclass will contradict every piece of traditional business advice you've ever heard.

But then again, this is not a traditional training program.

See, the core of business is ‘systems’. 

Processes, policies and procedures.  The tried and tested methods to do everything a business does.

Systems feed our need for comfort, for stability and for predictability.

And they are crucial to our success.

They create the foundation to train new staff, achieve economies of scale and ensure a consistent quality product or service for all customers.

But they have a mortal enemy, called ‘change’.

And it’s everywhere.

Between changing markets, technology and competition - businesses today are constantly under threat.  They must rapidly adapt and evolve...

And if they don't, they will die.

Make no mistake, death is a fact of life. It’s not a possibility, it’s an eventuality.

And yet, some organisations survive the test of time. 

They thrive through decades of change, massive market shifts and stay relevant.

How is it they able to do this? 

How do these special organisations constantly innovate and evolve?

That’s the big question that Winning the Battle for Relevance Masterclass answers.

And the answer is completely counterintuitive.

Innovation isn’t about abolishing all systems in reckless abandon.  And contrary to popular belief, it's not about "constant testing" and guesswork, either.

No, it’s about creating a new system. A sort of “anti-system”.

A proven methodology to look at any and all ideas, procedures, methodologies and practices within your organisation with a fresh pair of eyes.

And a proven methodology to question and re-invent them.  A system for dismantling systems.

This is the single biggest secret of organisations that thrive over decades, reach the pinnacle of their industry and captivate their market.

And that’s exactly what this masterclass will show you how to do. 

Inside you’ll find 6 step-by-step ‘battle-strategies’ to question and re-invent all aspects of your business.

These are methods I’ve collected from over 14 years of research into innovation and interviewing and working with some of the world’s greatest minds on the topic.

Winning The Battle for Relevance condenses decades of combined insight into an easy to follow blueprint for leaders and businesses of all sizes.

In short, this masterclass is the ultimate antidote to change.

The balancing force to tackle any challenge with crystal clarity.

Your bullet-proof guide to innovation. And the guiding light to build a business, organisation or movement impervious to change.

This Masterclass will show you how to engineer radical innovation into any business, regardless of age, size or industry.

This Masterclass will show you how to engineer radical innovation into any business, regardless of age, size or industry.

WHO THIS MASTERCLASS IS FOR

WHO THIS MASTERCLASS IS FOR

$600 RRP ONE TIME OFFER ONLY $297

$600 RRP ONE TIME OFFER ONLY $297

Executives and leaders that make decisions critical to the direction of their organisation 

Executives and leaders that make decisions critical to the direction of their organisation 

Teams working on cutting edge projects that require innovative thinking 

Teams working on cutting edge projects that require innovative thinking 

Entrepreneurs creating new products and services to disrupt a market

Entrepreneurs creating new products and services to disrupt a market

Anyone in a position of leadership or thought-leadership with power to influence the future

Anyone in a position of leadership or thought-leadership with power to influence the future

A LOOK AT WHAT'S INSIDE 

6-BATTLE TESTED STRATEGIES TO RISE TO THE TOP OF YOUR INDUSTRY

A LOOK AT WHAT'S INSIDE 

6-BATTLE TESTED STRATEGIES TO RISE TO THE TOP OF YOUR INDUSTRY

LEARN HOW TO BECOME INSPIRED AND ENDURING IN YOUR PROGRESS

LEARN HOW TO BECOME INSPIRED AND ENDURING IN YOUR PROGRESS

ELIMINATE BARRIERS TO PROGRESS AND DRIVE YOUR ORGANISATION FORWARD 10X FASTER 

ELIMINATE BARRIERS TO PROGRESS AND DRIVE YOUR ORGANISATION FORWARD 10X FASTER 

CULTIVATE A CUTTING-EDGE CULTURE OF INNOVATION INSIDE YOUR ORGANISATION

CULTIVATE A CUTTING-EDGE CULTURE OF INNOVATION INSIDE YOUR ORGANISATION

BUILT FOR IMPLEMENTATION

BUILT FOR IMPLEMENTATION

Innovation begins with knowledge but becomes real when you apply it. Winning The Battle for Relevance Masterclass is built to make a real, rapid impact on your business or brand and comes with 28 proven exercises that will change the way you think and operate. 

Here's just a few examples of the implementation activities you'll find in the course:

Innovation begins with knowledge but becomes real when you apply it. Winning The Battle for Relevance Masterclass is built to make a real, rapid impact on your business or brand and comes with 28 proven exercises that will change the way you think and operate. 

Here's just a few examples of the implementation activities you'll find in the course:

THE CONFORMITY TEST

THE CONFORMITY TEST

THE REPOSITIONING MAP

THE REPOSITIONING MAP

DEFINING YOUR DNA

DEFINING YOUR DNA

FINDING YOUR DRIVING PURPOSE

FINDING YOUR DRIVING PURPOSE

WHAT LEADERS, ENTREPRENEURS AND EXECUTIVES ARE SAYING ABOUT MICHAEL MCQUEEN'S TRAINING

WHAT LEADERS, ENTREPRENEURS AND EXECUTIVES ARE SAYING ABOUT MICHAEL MCQUEEN'S TRAINING

$600 RRP ONE TIME OFFER ONLY $297

$600 RRP ONE TIME OFFER ONLY $297

“Michael has powerful message and practical advice. I would recommend Michael to all business owners and entrepreneurs wanting to grow and evolve a competitive edge.”

Tom Sullivan - Bank Of Queensland

“Michael has powerful message and practical advice. I would recommend Michael to all business owners and entrepreneurs wanting to grow and evolve a competitive edge.”

Tom Sullivan - Bank Of Queensland

“My executive group and I loved Michael’s insights. It's really helped frame our thinking as the plan for the future.”

Jan Smits - CEO (AMEA) - Intercontinental Hotels Group

“My executive group and I loved Michael’s insights. It's really helped frame our thinking as the plan for the future.”

Jan Smits - CEO (AMEA) - Intercontinental Hotels Group

“Michael's insights have been tremendously helpful for both myself, and my executive team.”

Leanne Lim - Vanguard Investments

“Michael's insights have been tremendously helpful for both myself, and my executive team.”

Leanne Lim - Vanguard Investments

“I found Michael’s training tremendously helpful in gaining clarity around our current position while offering strategies to continue with our current momentum.”

 

Paul Hamilton - BT Financial Group

“I found Michael’s training tremendously helpful in gaining clarity around our current position while offering strategies to continue with our current momentum.”

 

Paul Hamilton - BT Financial Group

Identify and break conformity blind spots to stop following others' patterns of thinking. Use this to develop new ideas and strategies that challenge the status-quo.

Identify and break conformity blind spots to stop following others' patterns of thinking. Use this to develop new ideas and strategies that challenge the status-quo.

Re-assess the conditions of your market and reposition your business or brand to thrive. Stop competing with copycats and lay claim to a market segment that's uniquely yours.

Re-assess the conditions of your market and reposition your business or brand to thrive. Stop competing with copycats and lay claim to a market segment that's uniquely yours.

Find the unique essence that separates your business from all others and bottle it. Leverage your DNA to form your message and mission, captivate your market and win raving fans.

Find the unique essence that separates your business from all others and bottle it. Leverage your DNA to form your message and mission, captivate your market and win raving fans.

Define your driving purpose: a single north-star goal that you can follow to certain success. Use it to guide your decisions and attract team members who share your vision.

Define your driving purpose: a single north-star goal that you can follow to certain success. Use it to guide your decisions and attract team members who share your vision.

THE RE-FOCUS METHODOLOGY

THE RE-FOCUS METHODOLOGY

The little-known way innovators revitalise their creativity and regain inspiration to tackle even the most stubborn, difficult and frustrating problems.

The little-known way innovators revitalise their creativity and regain inspiration to tackle even the most stubborn, difficult and frustrating problems.

DISRUPTION RISK ASSESSMENT

DISRUPTION RISK ASSESSMENT

Find the disruption risk factors within your business and systematically eliminate them. Use this assessment to bolster and fortify your brand against any potential threat.

Find the disruption risk factors within your business and systematically eliminate them. Use this assessment to bolster and fortify your brand against any potential threat.

WINNING THE BATTLE FOR RELEVANCE 

MASTERCLASS

WINNING THE BATTLE FOR RELEVANCE 

MASTERCLASS

$600 RRP ONE TIME OFFER ONLY $297

$600 RRP ONE TIME OFFER ONLY $297

6 deep-dive battle strategies to drive rapid innovation within your organisation

6 deep-dive battle strategies to drive rapid innovation within your organisation

28 execution exercises to implement your training and transform your brand

28 execution exercises to implement your training and transform your brand

30-day refund guarantee

30-day refund guarantee

UPGRADE NOW AND GET:

UPGRADE NOW AND GET:

  • Re-calibrate
  • Re-focus
  • Re-fresh
  • Re-calibrate
  • Re-focus
  • Re-fresh
  • Re-engineer
  • Re-frame
  • Re-position
  • Re-engineer
  • Re-frame
  • Re-position

Use battle strategy #1 "re-calibration" to vitalise your organisation's driving purpose 

Use battle strategy #1 "re-calibration" to vitalise your organisation's driving purpose 

Restore or ignite your inspiration with battle strategy #2: "time to re-focus"

Restore or ignite your inspiration with battle strategy #2: "time to re-focus"

Reveal battle strategy #3 "re-fresh" to identify and eliminate the traditions slowing you down

Reveal battle strategy #3 "re-fresh" to identify and eliminate the traditions slowing you down

Apply battle strategy #4 "re-engineer" to immediately become aligned and purposeful

Apply battle strategy #4 "re-engineer" to immediately become aligned and purposeful

Follow 5 simple steps in battle strategy #5 to re-frame your thinking and double your innovation 

Follow 5 simple steps in battle strategy #5 to re-frame your thinking and double your innovation 

Discover the 4 practical ways to re-position your business and brand as a thought-leader

Discover the 4 practical ways to re-position your business and brand as a thought-leader